For Men With Great Responsibility
Fitness programs and coaching designed for real people with real lives.
As men, we shoulder a lot. We provide for our families, chase deadlines, grow businesses, and push ourselves toward big goals. Too often, health and fitness slip to the bottom of the list. But here’s the truth: you don’t have to choose between success in life and success in your body. You can build the physique you’ve always wanted while still taking care of everything else that matters.
This is for you if:
- You work long hours or have a demanding 9–5.
- You’re in school or pursuing higher education.
- You’re grinding on a side hustle or launching a business.
- You’re managing investments and building your future.
- You’re raising a family.
- You can’t commit to the gym 5–6 days a week.
- You want a program built with you in mind, not for someone else’s lifestyle.
- You’ve tried and failed to lose fat or gain muscle before.
This program gives you the tools to get leaner, stronger, healthier, and more confident — not just for a few weeks, but for life.
Because even with great responsibility, you can still unlock great power.
This Is What I Eat To Lose Fat
Inside my programs and 1 on 1 coaching, I can teach you how to drop fat and build muscle eating all your favorite foods.
Losing fat is not about sacrifice.
Why Work With Me?
My name is Matthew Kaneski
I want to work with you to help you unlock your true potential. To lose your excess fat and put on a solid foundation of muscle.
I believe that anybody can be lean and strong, attractive, athletic, healthy and happy. But the same approach does not work for everyone. That's why my program and 1 on 1 coaching is highly customizable, tailored to your specific needs.
What separates me from other fitness coaches, is that I've been where you might be now. I was 270 pounds at 6 feet tall, eating whatever I wanted, working out haphazardly, unhappy with my body and how others looked at me.
I spent years transforming my body, losing some weight, putting some back on, losing more… eventually dropping 90 lbs from where I started. I tried all the different approaches you can think of, and I boiled it down to what actually works. And what actually works, is surprisingly less than you think.
My strategy is specifically designed for people who have tried and failed/struggled getting in great shape. It's also specifically designed for people with busy lives and fluid schedules (people with Great Responsibility). Some of my favorite movies growing up were the old Spiderman movies with Tobey Maguire. In a very famous scene Uncle Ben says: "With great power comes great responsibility". My mission is to help people realize that even with Great Responsibility (Career, Education, Family, Community, giving your time), you can still obtain Great Power (becoming Strong, Lean, Athletic, Confident, at Peace).
If you choose to work with me, you'll get my decade + of personal experience in your back pocket, guiding you and keeping you on track. I'll teach you not just how to hit your goal, but how to sustain it too.
My Approach
Anyone Can Be Lean and Strong
If you want to look and feel your best but are buried in responsibilities, stress, and big goals — the answer isn’t more effort, it’s the right effort in the right places.
With the right system, you can consistently lose fat and become stronger month after month, while:
1. Doing zero steady-state cardio.
2. No extreme diets or starvation-level calories.
3. Eating the foods you love
4. Training just once per week (at minimum, up to 3 times depending on your choices inside the program).
Sounds impossible? Then maybe it’s time to rethink what’s possible.
Here's a preview of what you'll learn inside my program, or from working with me 1 on 1.
If you're really serious about getting results
I'm currently accepting new members for my 1 on 1 coaching program with a special discounted price. I would love to work with you personally to help you hit your fitness goals. You can learn more by clicking below.
Program Preview
Brief snippet from the lesson: There is no week 1
"Most training programs today are based on a certain number of weeks to get you from point A to point B. This program is different.
I don't want you to think about this program as an X month diet, or an X week training plan that's guaranteed to get you jacked or your money back... This is more about implementing fitness seamlessly into your life such that you don't have to think about it. Your training protocol and how you eat should become just elements of how you live your life. The point is you're never on "week one" of a training program. You get what you need to do in the gym done every week because that's how you live your life.
Fitness should enhance your life, not take away from it. That's why this training philosophy is designed for individuals who have a lot on their plate..."
You'll also learn:
Nutrition
- How to lose fat without starving yourself
- You can still lose fat eating pizza, burgers, cookies, cake etc.
- How to lose fat by tracking calories; plus
- How to lose fat WITHOUT tracking meticulously
- How to use intermittent fasting to make dieting so much more enjoyable
Activity & Training
- How to create consistency in the gym even when your schedule is chaotic
- How to create a more active lifestyle in an enjoyable way
- A 100% variable training approach, where the days you workout and exercises you perform fluctuate based on your personal schedule
- You'll learn the minimum sets and reps you need to perform during an entire week, and how shockingly low it is
- You'll learn why it's so crucial to complete the minimum 95% of the time
Mindset & Lifestyle
- How actually doing the minimum can be the fast track to success in life and fitness
- How there are no bad outcomes when you operate within a wide effective range
- How to avoid the critical mistake that most people make... going backwards
- How to work WITH life, not against it. No getting up at 5 AM to workout, no eating small meals out of Tupperware. You'll learn how to make fitness flow with your life.
Everything Inside My Program
Don't Let Life Hold You Back
Do you ever feel like your life situation is the barrier between you and the body you want? Many men sadly believe they simply can’t get fit while working, studying, raising kids, or chasing business goals. And it’s not their fault — they just don’t know another way.
When you tell yourself it isn’t possible, you’re cutting yourself off from the strength, health, and confidence you deserve.
But here’s the reality: you can achieve your dream physique while also excelling in your career, your business, and your family life. Not only that — the process can actually be enjoyable.
Most men fail because they try to do too much, too fast. They pour energy into the wrong things, burn out, and fall back into old patterns. This program is different. It’s about building a lifestyle that works with you, not against you, so you can keep making progress no matter how busy life gets.
